Traditional industry companies are rapidly increasing cases of incorporating digital assets such as Bitcoin (BTC), XRP (XRP), Solana (SOL) into their corporate assets. Companies in various sectors such as agriculture, consumer goods manufacturing, and textile industries are choosing cryptocurrencies as part of their financial strategy, showing a concrete shift in corporate perception of digital assets.
On the 24th, the agricultural technology company Nature's Miracle announced that it will allocate up to $20 million (approximately 27.8 billion won) to XRP-based corporate treasury. This demonstrates that traditional companies beyond large tech firms are specifically adopting cryptocurrencies as alternative assets. Nature's Miracle has positioned itself as the latest company applying a strategy centered on altcoins excluding Bitcoin.
On the same day, the US consumer goods manufacturer Upexi disclosed the acquisition of 83,000 Solana (SOL). The assets amount to a total of $16.7 million (approximately 23.2 billion won), and Upexi stated that it is currently managing a total of 1.9 million SOL (380 million dollars, approximately 529.6 billion won) in its corporate assets. Upexi's additional Solana purchase shows a strategic approach of classifying cryptocurrencies as long-term held assets.
A day earlier on the 23rd, the Japanese listed company Kitabo announced plans to use 800 million yen, approximately $5.6 million (about 7.8 billion won), from its cash assets to purchase Bitcoin (BTC). This textile and recycling company with nearly 80 years of history turning to digital assets is interpreted as a response to the weakness of the yen and the declining profitability of traditional assets.
As companies begin to incorporate cryptocurrencies into their corporate treasury not as short-term trading instruments, this could lead to a structural change beyond a mere trend. The industry analyzes that this flow is accelerating the 'digital asset acceptance threshold' for traditional companies.
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