The U.S. political sphere is targeting the cryptocurrency industry for 'reshoring', causing major cryptocurrency companies scattered across different countries to turn their eyes back to the United States. Recently, SEC Chairman Paul Atkins threw a strong message about facilitating the return of the cryptocurrency industry, which aligns with Trump's economic policy and is raising expectations across the industry.
Chairman Atkins emphasized at the 'America First Policy Institute' speech last week that "we must bring back cryptocurrency companies that left the United States" and stressed the need to reorganize the U.S. as the global center of digital assets. According to him, this is part of a national industrial development policy linked to the Trump administration's economic strategy and demonstrates a willingness to grow the industry under a more clear regulatory framework.
In line with this, Treasury Secretary Scott Bessent officially urged, "Now is the golden age of cryptocurrency in the United States," and "Companies should start here, launch protocols here, and hire talent within the U.S." Some companies like Kraken and MoonPay have responded to local policy changes by expanding their business sectors within the U.S. and showing movements to relocate their headquarters back to the United States.
The SEC officially launched 'Project Crypto' as a specific implementation plan. This plan aims to reorganize the organization and establish systems suitable for the digital financial era, and was developed reflecting recommendations from the Presidential Working Group on Digital Asset Markets. The key is to handle multiple financial products with a single license and clearly distinguish the market structures of commodities and securities, which most cryptocurrencies fall under.
In particular, Chairman Atkins believed that regulatory exemptions or exceptions should be applied to early-stage projects and decentralized software development. He judged that it should not be repeated where initial coin offerings or new protocols disappear under legal sanctions before maturing. He added, "We need a method of giving time and observing rather than suppressing innovation."
According to Deloitte's global CFO analysis report for the second quarter of 2025, 99% of CFOs from companies with sales over $1 billion answered that they plan to utilize cryptocurrency in the long term. Notably, 23% stated they would use cryptocurrency as an investment or payment method in their accounting team within the next two years, and this ratio approached 40% among CFOs of companies with sales over $100 billion.
However, despite the steep increase in demand, price volatility (43%), accounting complexity (42%), and regulatory uncertainty (40%) were still cited as major entry barriers for companies. Deloitte analyzed that "Although U.S. policies have changed, more time is needed to secure legal stability."
The recent U.S. political trend suggests that a cryptocurrency industry-friendly environment is being reconstructed. With the SEC's policy shift, President Trump's industrial development direction, and direct encouragement from the Treasury Department, attention is focused on whether the long-term leadership of the digital asset ecosystem in the U.S. will become visible.
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