A media company named after Donald Trump has made a full-scale entry into the Bitcoin (BTC) market. Trump Media, the parent company of the social platform 'Truth Social', is securing cryptocurrency assets by investing $2 billion (approximately 2.78 trillion won) in Bitcoin and related assets. Separately, $300 million (approximately 417 billion won) has been allocated to Bitcoin-based options, and the company plans to actively enter the cryptocurrency ETF market in the future.
This investment decision was disclosed through the stance of Trump Media's CEO Devin Nunes. He stated that it is a "strategic measure to secure the company's financial autonomy and support the long-term development of the platform's own utility Token". It is interpreted as part of a medium to long-term financial strategy considering the transition to a blockchain-based economy.
Trump Media's move is in line with Michael Saylor's 'Strategy'. Saylor has been allocating a significant portion of corporate assets to Bitcoin, including issuing new preferred shares worth $2.8 billion (approximately 3.892 trillion won) to purchase additional Bitcoin. This tendency to establish BTC as a financial reserve is gradually spreading among companies.
Particularly, in conjunction with the recently signed Genius Act by President Trump, it is noteworthy how the cryptocurrency and stablecoin market in the United States is quickly being incorporated into the institutional framework. Trump Media's Bitcoin investment announcement is interpreted as a symbolic scene of this institutionalization trend and the expansion of digital asset acceptance in the financial market.
This announcement has caused a significant response not only on Wall Street but also within the cryptocurrency community. A point of interest is whether the movement to adopt BTC as a core means of corporate finance will continue worldwide. There are also analyses that this could be a prelude to elevating Bitcoin's status to a practical global digital reserve currency.
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