Coinbase Launches New "Super App" Called Base, Integrating Social Media, Trading, and Payments on Ethereum Layer-2 Blockchain
The top US cryptocurrency exchange – Coinbase – has officially renamed the Coinbase Wallet to "Base app" and launched a multi-functional application with the ambition of becoming a "super app" in the Web3 ecosystem. This event was announced at the "A New Day One" conference in Los Angeles, marking a significant milestone in the company's product development strategy.
Base app is not simply a cryptocurrency wallet. According to Coinbase, this is a new evolved version from a wallet to an all-in-one comprehensive app – including Decentralized Social Media, decentralized application platforms (mini apps), secure messaging, payments, and cryptocurrency trading. The app is also deeply integrated with the Layer-2 blockchain developed by Coinbase itself, Base, to optimize transaction speed and costs.
In an official blog post, Coinbase affirmed: "Coinbase Wallet is now Base app – a transformation to become a comprehensive application connecting social media, apps, chat, payments, and cryptocurrency trading."
Mr. John Granata – Base app's Product Lead – said the app is designed to "expand economic freedom, spark creativity and innovation." He emphasized that Base app is currently in a beta testing phase with a waiting list and is built on four core experiences: open social media, discovering and using mini apps, encrypted chat, along with a trading and payment wallet.
The highlight of Base app is the Decentralized Social Media integrated from Farcaster, where creators have full content ownership and can directly monetize their posts – without needing a minimum follower count or depending on brand sponsorship contracts.
Additionally, users can buy, sell, and exchange supported cryptocurrencies directly in the social feed, creating a seamless trading experience. NFC (Near Field Communication) payment functionality is also integrated, allowing users to "tap to pay" instantly using Circle's USDC through "Base Pay."
The app also supports hundreds of pre-integrated mini apps, including games, yield farming platforms, prediction markets, and more. An advanced messaging feature with end-to-end encryption is also deployed, even supporting AI to advise on transactions and perform financial tasks.
Another notable feature is "Sign in with Base", which allows users to quickly log into multiple Web3 applications without creating separate accounts, helping to improve user experience and interoperability between platforms.
With Base app, Coinbase is joining the "super app" race – where giants like Meta, X (Twitter), Grab, WeChat, and Alipay have already implemented strategies to integrate multiple services into a single platform. According to Jesse Pollack – Base project lead – this is the "first new day" for both Base and the Coinbase brand. He posted a selfie on Base app as the app's first tokenized post.
Notably, at the same time Coinbase announced Base app, the Binance Wallet X account also hinted at a cryptic message: "Something big is coming. Stay tuned!", sparking speculation that Binance is also developing a similar competitive product.
