Snoop Dogg and Telegram Launch Non-Fungible Token, Earning $12 Million in 30 Minutes
On 7/9, Snoop Dogg launched a series of Non-Fungible Tokens inspired by his personal style on Telegram, with approximately 996,000 tokens issued on the TON chain. Telegram founder Pavel Durov subsequently announced on X that these Non-Fungible Tokens sold out within 30 minutes, generating total sales of $12 million, and revealed:
"These Non-Fungible Tokens will only be officially minted after 21 days, and the market might go crazy by then!"

The Non-Fungible Token collection includes vintage cars, trendy bags, a Doberman with Snoop Dogg's image, and cannabis-related items. These animated images can be used as profile pictures and can be converted into Telegram's built-in cryptocurrency "Stars".
Snoop Dogg Releases Single 'Gifts' Promotional Collectible
To accompany this Non-Fungible Token sale, Snoop Dogg released a new song 'Gifts' and its music video, which showcases all the Non-Fungible Token designs.
Many netizens on social platforms and YouTube praised this collaboration, with many believing it could be a signal of a potential Non-Fungible Token market recovery, especially after a year of declining trading volumes.
Non-Fungible Token Responsible Person: Possibly the Beginning of a New Narrative
Zenith, the Non-Fungible Token lead for the TON chain, stated on X that original Non-Fungible Tokens on Telegram actually appeared in January this year, with the first series called "Plush Pepe", and Snoop Dogg was not the first. However, he noted that the market response this time was quite strong and could be the beginning of a new Non-Fungible Token narrative.
Zenith added:
"The unique utility of Telegram's Non-Fungible Tokens is that they can be displayed on a Telegram profile. Will other brands or Web3 IPs jump on this bandwagon? I don't know, but I enjoy speculating."

Non-Fungible Token Market Declines for 5 Consecutive Quarters, but Transaction Volume Slightly Rebounds
According to reports, the overall Non-Fungible Token market performance remains poor this year, with five consecutive quarters of decline. The Non-Fungible Token trading volume in Q2 2025 was $823 million, a nearly 80% decrease from $4 billion in Q2 2024. However, the number of transactions has slightly improved, rising from the lowest 7 million transactions in Q1 to 12.5 million.

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