In 2025, enterprise crypto Treasury strategies are undergoing significant changes. From the initially Michael Saylor-driven "BTC-based" model, it is gradually evolving into a more diversified asset allocation system. ETH, Solana (SOL), BNB, and XRP and other mainstream crypto assets are progressively entering some companies' balance sheets, reflecting institutions' broader willingness to participate in blockchain infrastructure and crypto ecosystems.
As of July 10, 2025, multiple enterprises have publicly disclosed multi-asset crypto Treasury plans, with varying fund sizes, asset portfolio structures, and strategic considerations, reflecting the deep integration trend between the crypto industry and traditional capital markets. This article summarizes seven representative companies across dimensions such as fund scale, public transparency, strategic innovation, and market influence.
Selection Criteria
The selected enterprises meet any two or more of the following standards:
Significant Fund Allocation: Disclosed or planned crypto asset allocation exceeding $10 million;
Information Transparency: Listed companies or those with clear financial information disclosure mechanisms;
Strategy Innovation: Not limited to BTC single allocation, deploying multi-assets like ETH, SOL, BNB, etc.;
Market Influence: Behaviors with industry trend-setting significance or impacting capital market expectations.
1. ReserveOne: Building a "Multi-Chain MicroStrategy"
... (rest of the text continues in the same manner)7. Metaplanet (Tokyo Stock Exchange: 3350.T): Japan's MicroStrategy
Metaplanet is a listed company on the Tokyo Stock Exchange, and as of July 2025, it has accumulated over 15,500 BTC. Although it has not yet publicly invested in ETH, SOL, or other assets, the company has become one of the most aggressive BTC allocators in the Japanese market.
Market speculation suggests that it may consider expanding to mainstream assets like Ethereum in the future to enhance portfolio liquidity and participation.
Summary
As global regulations stabilize and custody and compliance frameworks improve, some representative companies have incorporated multi-asset allocation into their regular strategies. It can be anticipated that when more traditional capital enters along this path, crypto assets may completely shed the "alternative investment" label and truly enter the mainstream asset class.
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