Robinhood's Leap: Launching a New Era of Tokenized US Stocks and Global On-Chain Investment
On June 30, 2025, at the "To Catch a Token" conference in Cannes, France, Robinhood officially brought its crypto strategy to a climax and first clearly outlined its decentralized market layout and product system. The core strategy announced at the conference focuses on Europe as a forward base, revolving around "tokenized US stocks + perpetual contracts + All-in-One investment App". Technically, Robinhood announced that over 200 listed US stocks and ETFs have been tokenized and put on-chain via Arbitrum Layer2, allowing users to conduct 24/5 real-time trading within the App. On-chain dividend and stock split mechanisms are simultaneously activated, ensuring users' genuine rights. By year-end, Robinhood plans to expand to thousands of targets, aiming to create the most liquid and lowest-threshold on-chain securities market globally.
In line with this strategy, Robinhood has comprehensively upgraded its European App "Robinhood Crypto" to "Robinhood", officially establishing it as an integrated investment platform. Besides its existing cryptocurrency trading functions, the platform will launch perpetual contract trading in summer 2025, with Bitstamp providing liquidity and clearing support. The mobile UI designed for European users is extremely simplified, with take-profit, stop-loss, and leverage settings completed via sliders, significantly reducing learning costs for non-professional users, and achieving "on-chain derivatives democratization" for the first time.
Meanwhile, Robinhood has also opened token subscriptions for high-potential startups like SpaceX and OpenAI, allowing eligible users to claim tokens within the application. These tokens will be based on real equity, issued in a 1:1 manner, becoming the first path for ordinary users to directly participate in private equity through digital assets. This breakthrough changes the market structure originally dominated by high-net-worth investors and institutions, promoting "private equity equality" in a crypto context. To encourage participation, Robinhood has established a "2% deposit reward" incentive mechanism, attempting to maximize the frontline value of the European market in tokenization reform.
Beyond Europe, the US market, as Robinhood's core user base, was also given an "advanced on-chain experience" role in this conference. The first batch of products includes ETH and SOL Staking services, fully opened in the US market without minimum amount restrictions and offering 2% deposit rewards. Robinhood emphasizes that staking is not just a tool for earning returns but also part of users' network co-construction. Simultaneously, Robinhood's AI investment assistant Cortex was officially unveiled at the conference. This assistant will prioritize serving Robinhood Gold users, integrating on-chain data, token news, whale transactions, and financial events to generate personalized strategy recommendations and risk warnings.
Behind the entire technical stack, Robinhood's self-developed "Robinhood Chain" becomes a critical infrastructure. This Layer2 public chain built on Arbitrum's technology stack is defined as the first native RWA chain serving real assets. Its three-phase advancement path is clear: the first phase involves Robinhood completing US stock procurement and 1:1 token minting; the second phase incorporates Bitstamp into the trading system, ensuring token asset liquidity during traditional market closures; the third phase fully opens asset self-custody and cross-chain migration capabilities, achieving true asset sovereignty. Robinhood states that this public chain will begin testing by year-end and fully launch in 2026. By then, Robinhood will officially evolve from a traditional brokerage platform to a key access layer for global real asset digitization.
Robinhood's Breakthrough: Challenges of Compliance Risks and Multidimensional Competition
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